Chief Marketing Officer (Media)

Marketing
Lagos
May 19, 2025
Remote
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Job Description

Location: Lagos (Remote)
Reports To: Chief Executive Officer (CEO)

Short Description:
A media-focused company is recruiting a Chief Marketing Officer to lead the strategic marketing efforts of ACR AboutJobs TV Ltd. This role is ideal for a data-driven leader with expertise in digital media and audience engagement, especially within Africa and the Caribbean. The platform focuses on career development, job market insights, and empowering the workforce in emerging markets.

Key Responsibilities:

  • Design and implement a data-driven marketing strategy to boost platform visibility, audience growth, and user engagement.
  • Lead cross-functional teams including in-house marketers, agencies, and media partners to deliver high-impact campaigns across TV, digital, and social channels.
  • Oversee the development and distribution of compelling content such as career shows, job market features, and user testimonials.
  • Optimize user acquisition and retention through paid ads, SEO, influencer partnerships, and email marketing.
  • Build robust analytics systems to monitor campaign effectiveness and engagement metrics.
  • Align with internal teams on brand consistency and user-focused experiences.
  • Actively participate in industry events and online discussions to expand platform reach.

Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or related discipline (Master’s or MBA is a plus).
  • Minimum of 5 years in a senior marketing role, ideally in digital media or workforce development.
  • Strong track record of leading marketing strategies targeting African and Caribbean markets.
  • In-depth knowledge of digital tools, analytics platforms, content strategy, and automation systems.
  • Experience with TV or multimedia platforms is highly desirable.
  • Demonstrated leadership, communication, and strategic planning capabilities.
  • A clear passion for youth empowerment and employment-focused initiatives.

What’s Offered:

  • An opportunity to lead strategic marketing for a mission-driven media platform.
  • Dynamic work environment with room for innovation and growth.
  • Competitive remuneration and performance-based incentives.
  • Potential for international travel and exposure.

How to Apply:
Interested and qualified candidates should apply through the following link:
APPLICATION LINK

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