Email Marketing Manager – Gardens Alive

Job Description

Gardens Alive, a leading retail brand group, is seeking an experienced and data-driven Email Marketing Manager to lead strategy, execution, and optimization of email marketing campaigns across multiple consumer brands. This role requires a strong background in email and lifecycle marketing, proficiency in SMS strategies, and a keen understanding of customer journeys. The ideal candidate will thrive in a fast-paced, multi-brand retail environment and balance creativity with analytical precision.

Key Responsibilities

• Manage end-to-end email campaign execution, including segmentation, content planning, testing, deployment, and reporting.
• Develop and oversee lifecycle marketing programs such as welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns.
• Coordinate with merchandising, creative, and product teams to schedule and plan promotional sends.
• Monitor performance metrics (open rates, click-throughs, conversions, revenue per email) and implement data-driven improvements.
• Manage SMS marketing campaigns in alignment with email strategies, ensuring cohesive timing and messaging.
• Collaborate with designers and developers to create visually compelling, responsive email templates that render effectively across devices.

Requirements

• Minimum of 5 years’ experience in email marketing, CRM, or lifecycle marketing, preferably within retail or ecommerce.
• Proficiency in platforms such as Klaviyo, Salesforce Marketing Cloud, Listrak, or similar ESPs.
• Strong analytical skills with the ability to interpret campaign data and extract actionable insights.
• Familiarity with SMS marketing strategies and tools.
• Basic HTML knowledge for email and understanding of responsive design principles.
• Excellent organizational, project management, and cross-functional communication skills.

Preferred Skills

• Experience in ecommerce for consumer products or seasonal goods.
• Familiarity with loyalty programs and personalization tools.
• Basic knowledge of design tools such as Figma, Adobe XD, or Canva.

Reports To: Senior Manager of Lifecycle Marketing

How to Apply
Interested and qualified candidates should apply via this link: https://tinyurl.com/2yws3hb9