Head Of Sales(GM) at Choice International Group (CIG)

September 16, 2025
800,000 - 1,000,000 / month

Job Description

A leading company is seeking an experienced Sales Director to drive business growth, lead a high-performing sales team, and manage multi-channel operations. 

Key Responsibilities

  • Develop and implement strategic sales plans to achieve revenue, market share, and customer acquisition goals.
  • Oversee sales operations across modern trade, open trade, distributors, e-commerce, and direct channels.
  • Manage the Sales P&L, including budgets, promotions, and key account deals while optimizing ROI.
  • Recruit, lead, and mentor sales leaders, ensuring continuous performance improvement.
  • Build strong relationships with major clients, partners, and distributors while leading negotiations.

Requirements

  • 8–10 years of progressive sales experience, including at least 4 years in senior leadership.
  • Proven track record in FMCG, Consumer Durables, Technology, or Industrial sectors.
  • Strong knowledge of sales metrics, forecasting, and financial analysis.
  • Excellent leadership, negotiation, and communication skills.
  • Proficiency in Microsoft Excel, PowerPoint, CRM, and BI tools.
  • Minimum of an undergraduate degree (required).