Job Description
KOKO, a global media, information, and services company operating across three continents, is seeking a talented Digital Marketing Executive for a full-time, on-site role in Lagos. The position focuses on building impactful digital campaigns, enhancing brand visibility, and driving measurable business results.
Responsibilities
- Develop and manage paid advertising campaigns across Facebook, Instagram, Google, TikTok, and YouTube.
- Execute social media content strategies, oversee influencer partnerships, and track engagement.
- Implement SEO and website optimization strategies to improve traffic and conversions.
- Plan and execute email, WhatsApp, and SMS marketing campaigns for customer engagement and retention.
- Monitor KPIs, analyse performance data, and provide detailed campaign reports.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 2–3 years of proven experience in digital marketing.
- Strong knowledge of Facebook Ads, Google Ads, TikTok Ads, Instagram marketing, SEO, and email marketing.
- Proficiency with tools such as Google Analytics, Meta Business Suite, Klaviyo, and Mailchimp.
- Excellent communication, analytical, and leadership skills with the ability to collaborate across teams.
