Growth Marketer at a Reputable Fintech and Cross-Border Payments Company
Job Description
A reputable fintech and cross-border payments company is seeking an experienced Growth Marketer to drive market entry and expansion across Nigeria. This role focuses on on-ground activations, offline and digital growth strategies, and strong media and community engagement to accelerate user acquisition and brand visibility.
Key Responsibilities
- Lead on-ground marketing campaigns, brand activations, and grassroots outreach across key Nigerian cities
- Plan and execute offline and digital acquisition strategies to support user growth and market penetration
- Build and manage relationships with media houses, radio stations, PR platforms, and relevant influencers
- Support content creation, community engagement, and localized messaging for Nigerian audiences
- Track campaign performance, analyze conversion funnels, and provide insights to optimize growth efforts
Requirements
- Candidates should meet the following requirements:
- Possess a B.Sc. or HND in Marketing, Communications, Business Administration, or a related discipline
- Have 4–8 years of experience in growth marketing, brand activation, or user acquisition roles
- Demonstrate strong on-ground execution experience in events, outreach, and media engagement
- Show familiarity with Nigerian media platforms, PR networks, influencers, and grassroots communities
- Exhibit strong analytical skills with the ability to interpret performance metrics and optimize campaigns
