Head of B2C Sales at British Council

Nigeria
December 23, 2025
Full Time
Application deadline closed.

Job Description

The Head of B2C Sales role at the British Council is a senior strategic position focused on driving transformation, sales growth, and revenue performance across Business-to-Consumer (B2C) activities within the English and Exams portfolio. The role leads the development and delivery of a sales transformation roadmap aimed at improving customer conversion, onboarding, and lead-to-cash performance through efficient, customer-centric, and scalable solutions across Nigeria.

Key Responsibilities

  • Shape and deliver the B2C sales development and transformation roadmap to drive sustainable revenue growth.
  • Collaborate with Customer Management, Marketing, Salesforce and SMS specialists, and transformation teams to improve lead-to-cash conversion and customer onboarding.
  • Analyse existing sales processes, systems, and data to design future-state (“To Be”) sales solutions that enhance customer experience and operational efficiency.
  • Embed quick-win initiatives to support in-year revenue improvement and continuous sales performance optimisation.
  • Lead sales improvement initiatives using process analysis, user testing, benefits mapping, and performance metrics.
  • Build strong relationships with internal stakeholders across regions and functions, acting as a bridge between operational teams and leadership.
  • Support cultural change by embedding new sales processes into business-as-usual (BAU) operations.

Requirements and Qualifications

  • Degree-level qualification or equivalent professional experience.
  • Extensive experience delivering sales transformation and change programmes within contact centre or customer management environments.
  • Proven track record in driving sales, revenue growth, and conversion improvement initiatives at scale.
  • Hands-on operational leadership experience in sales or customer management teams.
  • Demonstrated ability to design and lead sales solutions across large organisations and multiple locations.
  • COPC familiarity or certification is an added advantage.

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