Digital Marketer / PR Executive at Pathway Advisors Limited

Lekki Phase1, Lagos
December 24, 2025
Full Time
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Job Description

Pathway Advisors Limited is seeking a skilled Digital Marketer / PR Executive to drive digital visibility, strengthen brand reputation, and support public relations activities across the Group and its subsidiaries. This role focuses on executing digital marketing strategies, creating high-impact content, and supporting corporate communications across online and offline channels, particularly within the financial services space.

Key Responsibilities

  • Develop and execute digital marketing strategies to support brand awareness, campaigns, investor education, and lead generation.
  • Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
  • Oversee SEO, SEM, website optimization, and email marketing campaigns, including newsletters and automated sequences.
  • Create and manage digital content including blog articles, newsletters, infographics, marketing collaterals, and campaign materials.
  • Simplify complex financial and investment topics into clear, engaging content for diverse audiences.
  • Monitor online brand mentions, conduct sentiment analysis, and support brand and reputation management initiatives.
  • Track, analyze, and report digital marketing and PR performance metrics, providing data-driven optimization recommendations.
  • Support stakeholder communications, internal updates, events, webinars, and investor-related activities.
  • Collaborate with internal teams and coordinate with external agencies, designers, and media partners as required.

Qualifications & Requirements

  • Bachelor’s Degree in Marketing, Communications, Mass Communication, Business Administration, or a related field.
  • 3–6 years of experience in digital marketing, PR, or corporate communications, preferably within financial services, banking, investment, capital markets, or fintech.
  • Proven experience using digital marketing tools such as Google Analytics, email marketing platforms, Meta Business Suite, and SEM tools.
  • Strong understanding of PR practices, media relations, and corporate communication standards.
  • Excellent writing, editing, and storytelling skills with strong attention to detail.
  • Solid knowledge of financial services marketing and regulatory communication guidelines.
  • Strong analytical, creative, and problem-solving skills with a data-driven mindset.
  • Ability to work effectively in a fast-paced, professional corporate environment with a high level of discretion.

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