Paid Media Specialist at Socialander Digital Agency

Job Description

Socialander Digital Agency is seeking a skilled Paid Media Specialist to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. This role is ideal for a data-driven marketer with a strong understanding of media planning, audience targeting, and performance optimization. The Paid Media Specialist will work closely with internal teams and clients to deliver impactful, results-focused marketing campaigns.

Key Responsibilities

• Plan, execute, and manage paid media campaigns across digital advertising platforms
• Develop and implement media plans aligned with campaign and business objectives
• Conduct in-depth audience research to improve targeting and campaign performance
• Monitor, analyze, and report on campaign metrics, providing actionable insights
• Optimize ongoing campaigns to improve ROI, conversions, and engagement
• Collaborate with cross-functional teams and clients to ensure campaign alignment and delivery

Requirements

• Strong knowledge of media planning and new media platforms
• Proven experience in digital marketing and paid media campaign management
• Excellent communication skills with the ability to work effectively with teams and clients
• Strong research skills to analyze audience behavior and campaign effectiveness
• Detail-oriented with solid analytical and problem-solving abilities
• Familiarity with online advertising tools and platforms is an added advantage
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field

How to Apply
Interested candidates should apply with an updated CV and relevant portfolio or campaign samples, following the application instructions provided by Socialander Digital Agency.