Head of Growth (Smartcash PSB) at Airtel Nigeria

Lagos
January 27, 2026
Full Time
Application deadline closed.

Job Description

Smartcash PSB, Airtel Nigeria’s Payment Service Bank, is scaling its digital banking operations to deepen financial inclusion across Nigeria. The Head of Growth role is a senior leadership position focused on accelerating customer acquisition, retention, and revenue growth while expanding Smartcash PSB’s active user base and transaction volumes in a competitive fintech landscape.

Key Responsibilities

  • Define and execute Smartcash PSB’s end-to-end growth strategy covering customer acquisition, retention, and monetization across digital and offline channels.
  • Lead go-to-market strategies for new product launches, market entry initiatives, and promotional campaigns.
  • Drive large-scale customer acquisition through ATL/BTL campaigns, digital marketing, partnerships, and community-based initiatives.
  • Build and optimize referral programs, incentive models, and viral growth loops to accelerate organic user growth.
  • Improve customer activation, engagement, and retention by analyzing user journeys and addressing friction points.
  • Collaborate with Product, Sales, and Customer Experience teams to increase wallet share through cross-sell and up-sell initiatives.
  • Use data analytics, dashboards, and A/B testing to identify growth opportunities and optimize performance.
  • Establish and manage strategic partnerships with fintechs, telcos, FMCGs, MSMEs, and ecosystem players to expand market reach.

Requirements / Qualifications

  • Bachelor’s degree in Business, Economics, Marketing, or a related field.
  • MBA or postgraduate qualification is an added advantage.
  • 7–10 years of experience in growth, marketing, or business development, preferably within fintech, telecoms, or digital platforms.
  • Proven experience scaling large customer bases and delivering aggressive growth targets.
  • Strong knowledge of digital marketing, performance marketing, and growth experimentation frameworks.
  • Data-driven mindset with hands-on experience using analytics tools such as Google Analytics, Mixpanel, and similar platforms; SQL proficiency is an advantage.
  • Excellent leadership, communication, and cross-functional collaboration skills.

Job Identification: 699
Location: Lagos
Employment Type: Full-time

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