Content Strategist at Mshel Homes Limited
Job Description
Mshel Homes Limited is seeking a creative and strategic Content Strategist to shape and drive its brand storytelling efforts. This role is responsible for translating brand positioning into a structured, results-driven content plan that engages audiences, strengthens visibility, and supports business growth across multiple platforms.
Job Responsibilities
- Develop and manage a comprehensive editorial calendar across digital channels including blog, social media, email, and YouTube
- Conceptualize and execute integrated content campaigns aligned with brand initiatives and product launches
- Create content tailored to every stage of the customer journey, from awareness to conversion
- Optimize content for SEO and collaborate with growth teams to drive traffic, engagement, and lead generation
- Maintain consistency in brand voice by reviewing and approving all content outputs
- Track and analyze content performance metrics, providing data-driven recommendations for improvement
Job Requirements
- BA/BSc in English, Journalism, Communications, Marketing, or a related field
- Minimum of 3 years’ experience in content strategy, editorial leadership, or content marketing
- Strong writing and editing skills with a portfolio of published work
- Working knowledge of SEO tools such as SEMrush and Ahrefs
- Experience using social media management and content distribution platforms
- Strong analytical skills with the ability to interpret content performance data
Method of Application
Interested and qualified candidates should forward their CV using Content Strategist as the subject of the email.
