Digital Marketing & Conversion Specialist at Bolton White Group

Bolton White Group is hiring a results-driven Digital Marketing & Conversion Specialist to support its Branding & Communications team. This role focuses on managing daily social media activities, engaging audiences, and converting leads into measurable business outcomes. The position requires a strong understanding of digital platforms, performance marketing, and content distribution, with a hands-on approach to execution and optimization.

Key Responsibilities

• Manage and execute daily social media posting across platforms such as Instagram, TikTok, and LinkedIn
• Respond promptly to comments, messages, and reviews to build engagement and brand trust
• Handle incoming inquiries and convert leads into bookings or sales through direct messaging
• Monitor, optimize, and report on ad campaigns across Meta Ads, Google Ads, and TikTok Ads
• Adjust targeting and campaign strategies using real-time performance data to improve ROI and reduce ad fatigue
• Support content production activities including video shoots, photography, and interviews when required
• Manage email marketing campaigns, newsletters, and automated sequences
• Ensure distribution of digital assets (blogs, videos, updates) across appropriate channels
• Track performance metrics, maintain reports, and manage workflows using tools like Notion and Google Workspace

Requirements

• Strong expertise in Meta Business Suite, Meta Ads Manager, Google Ads Manager, and TikTok Ads
• In-depth understanding of social media algorithms, content strategies, and community management
• Experience with email marketing tools and Google Workspace applications
• Proficiency in using Notion or similar tools for project and workflow management
• Ability to participate in content production and collaborate within a creative team
• Additional advantage: familiarity with Figma and basic video editing tools such as CapCut or Canva

Application Deadline
30th March, 2026

How to Apply
Interested and qualified candidates should send their CV and photograph using “Digital Marketing & Conversion Specialist” as the subject of the email.