Brand & Events Manager at HBM Nigeria Plc (Formerly Lafarge Africa Plc)

Job Description

HBM Nigeria Plc is seeking a skilled Brand & Events Manager to oversee corporate branding initiatives and manage end-to-end events. The role involves strengthening brand visibility, ensuring brand consistency, coordinating stakeholders and vendors, and delivering engaging corporate events within budget and timelines.

Location: Lagos

Responsibilities

Corporate Branding

• Manage corporate branding platforms and value-building engagements through effective brand management, storytelling and social interactions.
• Support the procurement and branding of corporate gifts, marketing materials and other collaterals in line with HBM Nigeria Plc’s brand guidelines.
• Ensure effective branding of company events and engagements, both within and outside the organisation.
• Monitor industry trends and best practices to improve brand and event strategies.
• Build and maintain relationships with influencers, journalists and media outlets.
• Collaborate with internal stakeholders to ensure compliance with brand guidelines across events, publications and collateral.
• Work with the Digital and Communications Manager and Commercial Team on brand messaging, content and design.
• Oversee branding across digital platforms, brand collateral and other touchpoints to maintain brand consistency.

Event Management

• Plan and coordinate corporate events and employee engagements in collaboration with relevant internal teams.
• Lead events from concept development and planning through execution, introducing innovative ideas to enhance attendee experience.
• Manage event budgets, vendor sourcing, negotiations and commercial processes in line with organisational procurement requirements.
• Coordinate agencies, vendors and event operations to ensure seamless execution and high-quality delivery.

Requirements

Critical Experience

• Minimum of 5 years’ experience in event management or coordination within a corporate environment.
• Experience managing stakeholders, agencies and vendors.
• Experience in public speaking and event representation.
• Strong project management skills.
• Excellent communication and negotiation abilities.
• Outstanding organisational and coordination skills.

Critical Knowledge & Skills

• Knowledge of KPIs and marketing techniques relevant to event management and corporate branding.
• Strong problem-solving and decision-making abilities.
• Good understanding of corporate branding, communications and event planning.
• Ability to manage multiple projects while working within budget and time constraints.