Head of Sales

Job Description

The Head of Sales is responsible for providing strategic leadership and direction for the Company’s sales function, driving sustainable revenue growth, market expansion, customer retention and overall sales performance. ‎The role will lead the sales team across the Company’s operating markets, ensuring effective market penetration, strong customer relationships, achievement of business objectives and adherence to approved company policies and procedures.

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‎Location: Lagos, Nigeria

‎Key Responsibilities

• ‎Develop and implement effective sales strategies aligned with the Company’s business objectives.
• ‎Drive achievement of sales, revenue and growth targets across assigned markets.
• ‎Identify new business opportunities and develop strategies to strengthen the Company’s market position.
• ‎Monitor market trends, customer behaviour and competitive activities to identify opportunities and risks.
• ‎Drive continuous improvement in sales performance and commercial effectiveness.
• ‎Ensure optimal market coverage and effective deployment of sales resources.
• ‎Demonstrate strong understanding of market dynamics, geographical relationships and customer distribution within the Company’s areas of operation.
• ‎Identify opportunities for market penetration, expansion and increased market share.
• ‎Build and maintain strong relationships with key customers and strategic accounts.
• ‎Develop initiatives that improve customer retention, satisfaction and business growth.
• ‎Lead, motivate, coach and develop the sales team to achieve high performance.
• ‎Establish clear performance expectations and promote a culture of accountability and results.
• ‎Monitor individual and team performance and take appropriate corrective or developmental action where necessary.
• ‎Monitor sales performance, identify gaps and implement timely corrective actions.
• ‎Review sales trends and provide Management with relevant commercial insights and recommendations.
• ‎Ensure effective sales forecasting, planning and performance monitoring.
• ‎Promote data-driven decision-making within the sales function.
• ‎Identify and escalate significant operational or commercial risks to Management.
• ‎Work collaboratively with other departments to support seamless business operations.

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Key Requirements

• ‎Between the ages of 35 and 45 years.
• ‎Bachelor’s Degree in Business Administration, Marketing, Economics, Supply Chain Management or a related discipline.
• ‎Minimum of 8 years’ relevant experience, preferably within Distribution, FMCG, Supply Chain, Building Materials or related industries.
• ‎Proven experience in leading sales teams and managing geographically dispersed markets.
• ‎Demonstrable track record of achieving and exceeding sales targets.
• ‎Strong experience in market development, customer management and distribution-led sales.
• ‎Good knowledge of the commercial landscape and market dynamics within the Company’s operating environment.
• ‎Strong commercial and strategic leadership capability.
• ‎Professional certification in Sales, Marketing, Business Management or a related discipline will be an advantage.

‎Interested candidates should send CV to hr@emeraldzone.com.ng using the job role as the subject of the mail.