Senior SEO Content Writer
Job Description
Opt Digital is looking for a Senior SEO Content Writer to take ownership of writing and refining the content that fuels our client campaigns. This isn’t just about hitting word counts. You’ll be working closely with our Content Managers (who handle workflow and briefs) and our SEO Specialists / Account Managers (who set the strategy) to produce content that ranks, converts, and positions our clients as the go-to experts in their market.
Key Responsibilities
- High-Impact Writing: Produce polished, search-optimized service pages, blogs, and local landing pages that connect with real customers.
- Collaboration with Strategy: Work alongside SEO Specialists and Account Managers to translate campaign strategies into content that delivers measurable outcomes.
- Editorial Review: Support Content Managers by reviewing, editing, and strengthening work from junior writers or outsourced teams.
- Topical Authority Building: Write within structured silos to establish clients as leaders in their industries.
- Conversion-Focused Copy: Craft content that doesn’t just rank — but drives form fills, calls, and booked jobs.
- Industry Research: Dive deep into trades and services niches to write with accuracy and authority.
- Process Input: Help refine briefs, templates, and content SOPs to keep scaling output without losing quality.
- Team Support: Act as the senior writing backbone for content managers — ensuring deadlines are met and standards never drop.
Key Requirements
- 3+ years of SEO-focused content writing (agency or multi-client experience strongly preferred)
- Proven ability to write service-based content that ranks locally and drives leads
- Strong understanding of local SEO fundamentals: search intent, keyword targeting, metadata, internal linking, and structured silos
- Editorial skillset: able to review and improve other writers’ work for clarity, flow, and optimization
- Comfortable working within defined briefs and SOPs — but confident enough to improve them
- Familiarity with SEO tools like SurferSEO, SEMrush, Clearscope, Ahrefs, or equivalent
- Experience with WordPress and Google Workspace
- Clear communicator who can collaborate across SEO specialists, AMs, and content managers
