Content Marketing Specialist
Job Description
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. The Content Marketing Specialist will turn the company’s expertise, leadership insights, and service offerings into polished, engaging content that strengthens credibility and supports client lead generation.
Salary: $800 – $1,100 monthly
Key Responsibilities
- Create polished, client-facing content for Facebook, Instagram, LinkedIn, paid social campaigns, blogs, emails, and other marketing channels.
- Design graphics, carousels, social posts, simple infographics, marketing collateral, and ad creative aligned with the company’s visual identity.
- Write social captions, ad copy, blog articles, email copy, and calls to action tailored to prospective employer clients.
- Edit short-form videos, Reels, clips, and repurposed leadership footage for organic and paid use.
- Transform raw footage, internal ideas, HR insights, articles, and service information into ready-to-publish content across multiple formats.
- Support monthly content calendars, creative briefs, campaign plans, and testing variations developed with the Growth Marketing Manager.
- Research timely HR, hiring, workforce, and business topics to recommend relevant content ideas.
- Maintain a consistent and credible brand voice and visual style across client-facing content.
- Ensure content is polished, accurate, and appropriate for a U.S. business audience.
- Maintain consistency in grammar, spelling, tone, formatting, and overall content quality.
Key Requirements
- 3+ years of experience in content marketing, social media content, graphic design, or a comparable creative marketing role.
- Experience creating social content, graphics, short-form video, copywriting, and/or B2B content.
- Experience supporting professional services, consulting, HR, staffing, or other B2B organizations is preferred.
- Experience creating content for professional audiences rather than exclusively consumer or lifestyle brands.
