Campaign Manager
Job Description
KomKom Wallet is now live on Android and IOS. It is a Nigerian fintech app that helps everyday users save in stablecoins, receive remittances and make cross-border payments simply and affordably. We are looking for a Campaign Manager to lead KomKom Wallet’s post-launch growth over a 3-month engagement. The successful candidate will own campaign strategy and execution with a focus on social media, digital marketing, paid advertising, content, app acquisition and referral campaigns. The goal is to drive awareness, app downloads,sign-ups and active users.
Key Responsibilities
- Develop and execute a 90-day growth strategy with clear campaign milestones, budgets, timelines, and KPIs.
- Plan, launch, and optimise paid advertising and app-install campaigns across relevant digital platforms.
- Develop and coordinate content, creative assets, influencer campaigns, and product messaging.
- Design and execute referral campaigns and other initiatives to drive user acquisition and engagement.
- Track the user journey from app download through registration, verification, first transaction, and repeat usage.
- Implement or coordinate campaign tracking, attribution, and reporting to measure performance and acquisition costs.
- Manage creatives, agencies, influencers, media vendors, and other campaign partners.
- Identify growth opportunities and optimise campaigns based on performance data.
- Provide weekly performance reports and a final report covering results, lessons, and recommendations.
- Apply an understanding of Nigerian fintech marketing requirements and relevant advertising and regulatory considerations.
- Coordinate TVC, outdoor advertising (OOH), and offline activations where appropriate.
Key Requirements
- At least 3 years of relevant experience in growth marketing, campaign management, digital marketing, or product marketing.
- Proven experience managing campaigns for a fintech, payments, banking, or consumer technology product.
- Hands-on experience with app-install advertising, user acquisition, conversion tracking, and campaign optimisation.
- Demonstrated understanding of tracking the user journey from download to registration, verification, transaction, and repeat usage.
- Experience managing paid campaigns alongside content, referrals, creatives, influencers, and external partners.
- Strong analytical, project management, communication, and reporting skills.
- Familiarity with Nigerian fintech marketing and relevant regulatory requirements.
- Experience with TVC, OOH, and offline campaigns is an advantage.
