Head of Marketing
Job Description
Job Description
About CIG Motors:
CIG Motors Company Limited is a leading player in the automotive industry, dedicated to providing premium quality products that offer value for moneycommitment to excellence, innovation, and customer satisfaction, we are at the forefront of transforming mobility across Africa.
Job Summary:
The Head of Marketing plays a pivotal role in driving brand awareness, lead generation, and sales growth for CIG Motors’ commercial vehicle division. This strategic position requires a creative and results-oriented professional with expertise in developing and executing impactful marketing plans and strategies, managing budgets, and analyzing data to measure success.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies aligned with the company’s overall business objectives.
- Conduct market research to identify target audiences, understand customer needs, and track industry trends.
- Develop and manage the company’s brand identity and messaging for the commercial vehicle segment.
- Build and maintain positive relationships with media outlets and key stakeholders. Manage corporate communications and public relations activities.
- Oversee digital marketing efforts, including social media, content marketing, SEO, and paid advertising.
- Develop and manage social media strategies to engage with target audiences and drive brand awareness.
- Plan and execute advertising campaigns across various channels, including print, digital, and outdoor.
- Identify and collaborate with influencers to promote the company’s products and services.
- Plan and execute corporate events, such as conferences, trade shows, and product launches.
- Oversee the creative development of marketing materials, including brochures, website content, and video assets.
- Implement strategies to generate qualified leads for the commercial sales team.
- Manage lead nurturing campaigns to convert leads into customers.
- Track and analyze marketing performance metrics to optimize campaigns and measure ROI.
Requirements
Qualifications:
- Minimum of 10 years’ experience working in a multinational environment
- Possess bachelor’s degree and master’s degree in relevant courses or MBA
- Belong to professional certification bodies in marketing
Benefits
- Competitive Salary
- 13th Month Allowance
- Leave Allowance
- Monthly Performance Bonus
- Retirement Savings
- Robust Medical Coverage
- Daily Lunch
- Staff Transportation
- Employee Car Ownership Scheme
- Learning & Development Budget
- Group Life Insurance
- Paid Time Off
- Opportunity to work in a fast-paced and dynamic environment
