Brand/Digital Marketing Manager – FMCG Sector

Lagos
May 22, 2025
Full Time
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Job Description

Location: Lagos
Experience: 5+ years
Industry: Fast-Moving Consumer Goods (FMCG)

Job Summary

An established company in the FMCG sector is seeking an experienced Brand/Digital Marketing Manager to lead and execute marketing strategies that drive brand visibility, engagement, and revenue growth. This role is ideal for professionals with a strong background in both digital and traditional brand marketing, particularly within the consumer goods space.

Key Responsibilities

  • Develop and implement integrated marketing strategies to strengthen brand awareness and loyalty across digital and offline channels.
  • Lead performance marketing initiatives including paid ads, SEO, and conversion rate optimization.
  • Manage and grow social media presence, ensuring consistent messaging aligned with brand values.
  • Plan and execute influencer marketing campaigns to boost engagement and product visibility.
  • Analyze campaign performance data and market trends to inform marketing decisions and ROI.
  • Collaborate with cross-functional teams including sales, product development, and external agencies.

Requirements

  • Minimum of 5 years’ proven experience in brand and digital marketing, specifically within the FMCG industry.
  • Strong knowledge of SEO, SEM, social media marketing, and influencer strategy.
  • Ability to work with data analytics tools and draw actionable insights.
  • Excellent communication and project management skills.
  • Bachelor’s degree in Marketing, Business Administration, or related field; advanced degrees or certifications are a plus.

How to Apply

Qualified candidates should send their CV to jobswitharamide@gmail.com. Only shortlisted candidates will be contacted.

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