Brand Manager – Flying Fish & Castle Lite at International Breweries Plc

September 23, 2025
Application deadline closed.

Job Description

International Breweries Plc is seeking a skilled and motivated Brand Manager (Flying Fish & Castle Lite) to join its Lagos Head Office. The role focuses on driving brand growth, executing campaigns, and delivering marketing excellence across digital, events, and activations.

Key Responsibilities

  • Lead all brand-driven events and campaigns throughout the year.
  • Develop and execute creative digital content and radio sponsorship assets.
  • Manage influencers and celebrities to deliver strong earned media ROI.
  • Analyze brand data to generate insights and identify growth opportunities.
  • Coordinate in-bar activations with the trade marketing team, ensuring effective execution.
  • Oversee budget management to ensure alignment with financial targets.

Requirements

  • Bachelor’s Degree in Marketing, Business, or a related field.
  • Minimum of 2 years’ experience in brand management or marketing.
  • Strong proficiency in Microsoft Office applications (Excel, Word, PowerPoint).
  • Excellent communication, collaboration, and problem-solving skills.
  • Ability to perform under pressure, with a consumer-focused and results-oriented mindset.