Brand & Marketing Manager

Marketing
Lagos
January 30, 2026
₦1,000,000 / month
Full Time
Application deadline closed.

Job Description

A reputable organisation in the consumer electronics and renewable energy sector is seeking to hire an experienced Brand and Marketing Manager for a senior-level managerial position to lead brand strategy, market positioning, and growth initiatives across its product portfolio.

Role Overview

The ideal candidate will be responsible for driving brand awareness, brand visibility, customer acquisition, and revenue growth through strategic ATL and BTL marketing initiatives, partnerships, and data-driven campaigns.

Key Responsibilities

  • Develop and execute integrated ATL and BTL brand and marketing strategies
  • Drive brand awareness and market penetration for consumer electronics and renewable energy products
  • Manage campaigns across digital, retail, B2B, and B2C channels
  • Oversee brand positioning, messaging, and consistency across all touchpoints
  • Lead market research, insights, and competitive analysis
  • Collaborate with sales, product, and leadership teams
  • Manage marketing budgets and external agencies
  • Track performance and optimise marketing ROI

Key Performance Indicators (KPIs)

  • Brand awareness and market share growth
  • Lead generation and conversion rates
  • Revenue contribution from marketing activities
  • Campaign ROI and cost efficiency (ATL & BTL)
  • Customer acquisition cost (CAC)
  • Digital engagement and traffic growth
  • Product launch performance
  • Market penetration in target segments

Requirements

  • Minimum of 10 years’ experience in a senior brand or marketing role
  • Strong background in consumer electronics, renewable energy, or fast-moving industries
  • Proven hands-on experience with ATL and BTL marketing
  • Strategic thinker with strong execution ability
  • Excellent communication and leadership skills
  • Relevant professional certifications will be an added advantage

Remuneration

💰 ₦1,000,000 net monthly

Application Process

Interested and qualified candidates should send their CV to contact@jobyatch.com, using the role title as the subject of the email.
📌 Only qualified candidates will be shortlisted.
📅 Application deadline: February 2nd.

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