Brand Strategist
Job Description
A forward-thinking organization in Lagos is seeking a skilled Brand Strategist to drive brand growth, shape market perception, and develop impactful strategies. This role requires a strong understanding of consumer behavior, market trends, and creative direction to build and maintain a compelling brand identity across multiple platforms.
Core Responsibilities
- Conduct market and consumer research to understand audience behavior, industry trends, and competitor positioning
- Develop and refine brand positioning, including mission, vision, voice, and personality
- Create and maintain brand identity guidelines covering visual and verbal elements
- Plan and execute long-term brand communication strategies across digital, print, and social media channels
- Collaborate with designers, writers, and marketing teams to translate strategy into creative campaigns
- Monitor brand performance metrics such as awareness and sentiment, adjusting strategies for growth
- Ensure consistency in brand messaging and visuals across all touchpoints and communications
Requirements
- Proven experience as a Brand Strategist or in a similar role within marketing or branding
- Strong analytical skills with the ability to interpret data and market insights
- Excellent communication and storytelling abilities
- Experience working with cross-functional creative and marketing teams
- Solid understanding of brand development, positioning, and strategy execution
Application Closing Date
24th March, 2026.
How to Apply
Interested and qualified candidates should send their CV using “Brand Strategist” as the subject of the email.
