Digital Campaign Specialist

Job Description

Location: Lagos, Nigeria
Employment Type: Full-Time
Department: Marketing & Growth
Reports To: Chief Commercial Officer / Executive Director

A growing brand in Lagos is seeking a skilled Digital Campaign Specialist to execute and manage performance-driven digital campaigns. The ideal candidate will have hands-on experience with paid media channels, strong analytical skills, and a solid grasp of audience targeting and conversion optimization strategies.

Key Responsibilities:

• Plan, launch, and manage digital marketing campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn.
• Monitor campaign performance, analyze KPIs, and generate detailed reports with actionable insights.
• Collaborate with creative and content teams to develop campaign assets and ensure message alignment.
• Continuously test and optimize campaigns through A/B testing, audience segmentation, and bid strategies.

Requirements:

• Proven experience in running paid digital campaigns, preferably in an agency or fast-paced environment.
• Strong knowledge of digital marketing tools including Google Analytics, Meta Ads Manager, and similar platforms.
• Excellent analytical skills and experience interpreting data to improve performance.
• A bachelor’s degree in Marketing, Communications, or a related field is preferred.

How to Apply:

Interested candidates should send their CV to careers@bepeerless.co with the subject line “Application for Digital Campaign Specialist”