Job Description
A performance-driven digital marketing agency is seeking a skilled Direct Response Copywriter to craft high-converting copy that fuels eCommerce growth. The role focuses on creating persuasive advertorials, sales pages, and funnel content for health, wellness, and supplement brands while ensuring compliance with advertising policies.
Responsibilities
- Write long-form advertorials that educate and warm up cold traffic.
- Develop compelling sales pages with benefits, urgency, testimonials, and FAQs.
- Create persuasive hooks, angles, and headlines aligned with ad creatives.
- Collaborate with media buyers and creative teams to ensure funnel consistency.
- Optimize structure and flow for both paid search and paid social traffic.
Requirements
- Minimum 3 years of experience writing direct response copy for eCommerce, preferably in health, wellness, or supplements.
- Strong portfolio showcasing advertorials, sales pages, and funnels with proven results.
- Deep understanding of conversion psychology and customer-focused storytelling.
- Ability to balance compliance with persuasion under Google Ads and FTC guidelines.
- Excellent research, writing, and editing skills in English.
- Experience writing copy optimized for Google Performance Max and YouTube campaigns.
How to Apply
Interested candidates should submit a CV and work samples, complete a short survey, and participate in two video interviews along with a brief test task.