Job Description
Focus Commercial Group is looking for an experienced Email Marketing Strategist to design and execute impactful email campaigns that engage audiences, nurture leads, and drive measurable results. The role requires strong analytical skills, creativity, and a deep understanding of marketing automation and personalization strategies.
Responsibilities
- Develop and implement data-driven email marketing strategies.
- Create, test, and optimize campaigns to maximize engagement and conversions.
- Segment audiences and personalize content based on behavioral and demographic data.
- Collaborate with creative, content, and product teams to produce high-quality email communications.
- Monitor campaign performance, analyze key metrics, and provide actionable insights.
- Ensure compliance with email marketing regulations such as CAN-SPAM and GDPR.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2–4 years of proven experience in email marketing or digital marketing.
- Proficiency with email marketing platforms and CRM tools.
- Strong analytical skills with experience in A/B testing and performance optimization.
- Excellent communication, writing, and project management abilities.
- Knowledge of HTML/CSS for email design is an advantage.