Head of Content & Customer Advocacy – Kindred | Marketing Recruitment Specialists

United Kingdom
January 15, 2026
Full Time Remote
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Job Description

An opportunity is available for an experienced Head of Content & Customer Advocacy to join a fast-growing SaaS organisation operating at the intersection of AI and Business Process Management (BPM). This senior individual contributor role is designed for a strategic yet hands-on content leader ready to build a category-defining narrative, establish a customer advocacy engine, and drive measurable revenue impact through content.

The role offers full ownership of content strategy from the ground up, with scope to expand into broader brand leadership over time.

Key Responsibilities

  • Define and own the end-to-end content strategy, aligned with business goals, brand positioning, and the full buyer journey.
  • Build a scalable content framework that supports awareness, consideration, conversion, and retention, with clear linkage to the sales funnel.
  • Establish and manage a customer advocacy programme including case studies, testimonials, peer reviews, customer references, and customer-led thought leadership.
  • Create and oversee high-quality content across multiple formats and channels, including:
  1. Editorial and long-form thought leadership
  2. Website content (WordPress)
  3. Social and community content
  4. Video and multimedia storytelling
  5. Webinars, virtual events, and newsletters
  • Collaborate closely with Demand Generation to optimise content for lead generation, nurture, and conversion, including Marketo-driven campaigns and workflows.
  • Drive SEO strategy and execution to improve organic visibility, keyword performance, and content discoverability.
  • Translate complex BPM and AI-driven concepts into clear, compelling narratives for both technical and non-technical audiences.
  • Partner with Sales to develop enablement content that supports deal progression and improves win rates.
  • Track, analyse, and refine content performance using engagement, pipeline influence, and conversion metrics.

Requirements

  • Significant experience in B2B SaaS content marketing, ideally at senior or head-of level.
  • Proven ability to build and execute content strategies that directly support growth and revenue.
  • Strong storytelling and narrative development skills, particularly for complex technology products.
  • Experience creating content across the full funnel, from brand awareness to customer advocacy and retention.
  • Hands-on SEO expertise with a track record of driving organic growth through content.
  • Working knowledge of Marketo for content-led campaigns, nurture programmes, and performance measurement.
  • Experience managing and publishing content using WordPress.
  • Comfortable operating as a senior individual contributor within a fast-paced, scaling SaaS environment.
  • Experience or knowledge of Business Process Management is highly desirable; strong SaaS experience is essential.

Location: UK-based remote (close proximity to London an advantage)
Reporting to: CMO
Salary: £140,000 package (salary + bonus)

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