Job Description
Glovo Nigeria is hiring a strategic and data-driven Head of Growth & Marketing to lead growth initiatives and marketing execution in Nigeria. This is a 6-month interim role with the potential to transition into a full-time position based on performance. The role reports to the General Manager and oversees a team of three, with a strong focus on customer acquisition, engagement, and profitable growth.
Responsibilities
- Lead and execute the local growth and marketing strategy, adapting global frameworks to fit the Nigerian market.
- Oversee online and offline marketing campaigns, optimizing content and channel performance to achieve growth targets.
- Define and manage the optimal digital and non-digital media mix to grow the user base within the agreed Cost of Acquisition (CAC).
- Identify and execute strategic local partnerships to strengthen brand awareness and market presence.
- Conduct quantitative and qualitative analysis to understand user behavior, identify growth opportunities, and drive engagement initiatives.
- Collaborate with cross-functional local and HQ teams to execute product launches, new feature rollouts, and other growth projects.
- Manage the country’s marketing budget and monitor key growth metrics, ensuring visibility for senior stakeholders.
- Prepare and present detailed performance reports on marketing campaigns and growth initiatives.
- Build and maintain strong relationships with top partners, agencies, and media outlets.
Requirements
- Minimum of 8 years’ experience in Growth and Strategic Leadership, ideally across Tier 1 strategy consulting, high-growth tech environments, and large-scale operations.
- Proven track record of leading cross-functional teams in fast-paced, high-growth settings.
- Strong analytical and strategic thinking skills with the ability to translate data into actionable insights.
- Hands-on leadership approach with the ability to execute while guiding teams.
- Experience working with senior stakeholders and managing complex business challenges.
- Excellent communication and interpersonal skills, with the ability to influence diverse audiences.
- Demonstrated ability to drive collaboration across commercial, operations, finance, and marketing teams.
- Comfortable operating in ambiguous environments with a proactive and solution-oriented mindset.
- Full professional proficiency in English.
- Proficiency in G Suite (Sheets, Slides, Docs) or Microsoft Office tools.
