Head of Marketing and Branding

Marketing
Agbara, Ogun
November 4, 2024
₦300,000 - ₦400,000 / month
Full Time
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Job Description

Job Opportunity: Head of Marketing and Branding at WAYA Multilink Limited

📍 Location: Agbara, Ogun
💼 Salary: N300,000 – N400,000 Monthly

About WAYA:
WAYA is a versatile platform combining messaging, social media, and mobile payments, designed to streamline transactions in Nigeria. Since 2018, we have been committed to providing a secure, cashless mobile application that supports sustainable operations for businesses, individuals, and non-profits worldwide.

Role:
WAYA Multilink Limited is seeking a Head of Marketing and Branding to lead and innovate marketing strategies, enhance brand positioning, and drive market growth.

Key Responsibilities:

  • Collaborate with sales and agency teams to create effective sales enablement and demand generation programs.
  • Shape marketing and branding strategies, integrating online/offline initiatives, social media, SEO, and content marketing.
  • Oversee production of marketing assets, including graphic design, video, and web content.
  • Conduct marketing campaigns, analyze performance, and refine strategies to optimize client acquisition.
  • Develop engaging content for marketing materials, presentations, and social media.

Requirements:

  • Minimum 6 years of experience in a marketing leadership role, preferably within the financial sector.
  • Proven success in running impactful marketing campaigns.
  • Strong leadership, project management, and analytical skills.
  • Excellent communication and content creation skills.
  • Bachelor’s or Master’s degree in a relevant field is a plus.

Application:
Interested candidates should send their CV to jobs@wayapaychat.com with “Head of Marketing and Branding” as the email subject.

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