Product Marketing Manager (B2C SaaS / Marketplace Experience)

Marketing
November 6, 2025
Freelance Remote
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Job Description

A fast-growing remote-first company is seeking a skilled Product Marketing Manager with proven experience in B2C SaaS or Marketplace environments. The role focuses on go-to-market execution, user conversion, and growth optimization for a freemium-to-premium product model. This position is perfect for a results-driven professional who combines strategic thinking with hands-on execution.

Key Responsibilities

  • Develop and implement the go-to-market strategy for the B2C SaaS product.
  • Optimize conversion rates through improved product messaging, user flow, and positioning.
  • Analyze and enhance the user journey from landing to activation to premium conversion.
  • Design and execute A/B tests to validate messaging, onboarding, and feature adoption.
  • Monitor product performance and key metrics using tools such as Mixpanel and Google Analytics.
  • Build and manage engaged online communities across Reddit, LinkedIn, Discord, X, and other relevant platforms.
  • Create engaging content, including newsletters, social posts, and AI-driven communications.
  • Identify collaboration opportunities and partnerships to boost product visibility and user engagement.

Requirements

  • Proven experience in product marketing and growth, specifically within B2C SaaS or Marketplace sectors.
  • Strong understanding of conversion funnels, UX optimization, and data-driven marketing.
  • Proficiency with Mixpanel and similar analytics platforms.
  • Ability to simplify complex product processes and deliver actionable improvement strategies.
  • Experience managing online communities and awareness campaigns.
  • Strong collaboration skills with technical and product teams.
  • Autonomous, creative, and fast-moving mindset.
  • Fluency in English and Spanish.
  • Bonus: interest in career development tools, remote work platforms, or job search products.

Benefits

  • Opportunity to work directly with the founding team on a socially impactful product.
  • Fully remote and flexible work environment.
  • Flat organizational structure with fast decision-making and creative freedom.

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