Senior Marketing Manager at The Place (Smackers Limited)

Job Description

The Place (Smackers Limited) is seeking an experienced Senior Marketing Manager to lead strategic marketing initiatives across its restaurant, nightlife, and hospitality brands. This role focuses on driving revenue growth, increasing brand visibility, and strengthening market presence through integrated marketing, partnerships, and community engagement.

Key Responsibilities

• Develop and execute sales and marketing strategies to achieve revenue and growth targets across the restaurant chain, nightlife, and hotel operations
• Serve as brand ambassador and public relations spokesperson, managing relationships with media, food writers, bloggers, and key community stakeholders
• Partner with restaurant, nightlife, and hotel managers to plan and implement sales-building initiatives that increase customer traffic, average spend, and external sales
• Deploy and manage digital and offline marketing channels including web, social media, email marketing, merchandise, and promotional materials
• Plan and coordinate marketing events, activations, and campaigns in collaboration with internal teams, partners, and vendors
• Identify, develop, and manage strategic partnerships that align with and enhance brand positioning
• Collect, analyze, and interpret marketing and sales data to optimize campaigns and demonstrate measurable business growth
• Coordinate community engagement initiatives and maintain strong relationships within the QSR, nightlife, and hospitality ecosystem
• Carry out additional marketing and business development tasks as assigned

Requirements

• Bachelor’s degree in Marketing, Business Administration, Management Science, or a related discipline
• Minimum of 8 years’ professional experience in Marketing, Business Development, or Brand Management with proven revenue and sales growth results
• Prior experience working in a top marketing agency is a strong advantage
• Strong understanding of integrated marketing strategy and brand management
• Excellent communication, relationship management, and presentation skills
• Ability to manage multiple projects, meet deadlines, and perform effectively in a fast-paced environment
• Proficiency in Microsoft Office and Windows-based applications