Social Media Manager

Job Description

A leading fashion brand is seeking a skilled Social Media Manager to strengthen its online presence across multiple platforms. The role focuses on crafting engaging content, building active communities, and driving visibility, engagement, and sales through strategic social media management.

Key Responsibilities:

• Develop and publish compelling visual and video content that highlights collections and brand creativity.
• Engage with online communities by responding to comments, messages, and inquiries promptly.
• Plan and execute social media campaigns, collaborations, and influencer partnerships to boost brand awareness.
• Monitor analytics to measure performance and optimize strategies for reach, engagement, and conversions.

Qualifications and Requirements:

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, or related field (or equivalent experience).
• 1–3 years of proven experience managing social media accounts, preferably in fashion, lifestyle, or retail.
• Proficiency in tools such as Canva, CapCut, InShot, Photoshop, or similar.
• Strong understanding of social media algorithms, trends, and analytics tools.
• Creativity in content production with excellent copywriting and visual direction skills.