Social Media Manager

Job Description

SOKOFA is a global digital marketplace connecting African artisans, designers, and producers with buyers worldwide. The platform celebrates authentic craftsmanship, sustainability, and cultural pride by giving creators an opportunity to showcase their work on an international stage. From handmade fashion to fine art, SOKOFA promotes heritage, creativity, and innovation through technology, storytelling, and fair trade principles.

Job Description
The Social Media Manager will play a key role in shaping SOKOFA’s digital presence and brand voice across all social platforms. This position involves creating engaging content, growing audience reach, analyzing performance metrics, and managing online communities to strengthen the brand’s global visibility.

Key Responsibilities

• Develop and execute effective social media strategies that align with SOKOFA’s mission and goals.
• Create, schedule, and manage engaging content across platforms including Instagram, Facebook, X, LinkedIn, and TikTok.
• Monitor social media trends, track performance metrics, and optimize campaigns for growth and engagement.
• Collaborate with content creators, marketing teams, and designers to ensure consistent brand messaging.
• Engage with audiences to build relationships, increase brand awareness, and foster community participation.

Qualifications and Requirements

• Proven experience in social media management, content strategy, or digital marketing.
• Strong understanding of analytics tools and social media advertising.
• Excellent writing, storytelling, and communication skills.
• Familiarity with tools such as Canva, Adobe Creative Suite, and video editing software is an advantage.
• Ability to work independently, manage multiple tasks, and meet deadlines in a remote environment.