Team Lead, Digital Marketing & Communications – MoMo Payment Service Bank

MoMo Payment Service Bank is seeking a Team Lead, Digital Marketing & Communications to define and drive the organization’s digital storytelling, content strategy, and brand communications across multiple channels. The role is responsible for building a strong digital-first brand presence, growing engaged communities, and ensuring consistent messaging that supports product adoption, customer engagement, and long-term brand affinity. The ideal candidate combines strategic thinking with hands-on content execution and a deep understanding of digital culture, audience behavior, and the creator economy.

Key Responsibilities
Content & Storytelling Leadership

• Develop and implement a market-fit content framework rooted in storytelling, brand narratives, and audience psychology
• Lead creation of high-impact content including campaigns, product explainers, educational content, and thought leadership materials
• Maintain consistent brand voice, tone, and messaging across all digital platforms
• Build a scalable content engine producing short-form, long-form, and culture-driven content

Digital Communications & Brand Narrative

• Define and manage the digital communication strategy across all platforms
• Ensure messaging alignment with product launches, GTM strategies, and brand objectives
• Collaborate with PR and marketing teams for unified communication across earned, owned, and paid media
• Monitor brand sentiment and ensure proactive reputation management

Social Media & Community Building

• Own end-to-end social media strategy, editorial planning, content publishing, and engagement
• Build and grow digital communities including users, merchants, creators, and partners
• Use social listening tools to track trends, audience insights, and cultural relevance
• Drive advocacy through brand champions and community engagement initiatives

Campaign Strategy & Execution

• Lead creative direction and messaging frameworks for digital campaigns
• Coordinate cross-functional teams to ensure campaign consistency across channels
• Develop integrated campaign rollouts across social, digital, PR, and partnerships
• Translate insights and data into compelling campaign narratives

CRM & Lifecycle Communications

• Manage communication across email, SMS, push notifications, newsletters, and in-app messaging
• Design lifecycle communication flows that support onboarding, activation, retention, and re-engagement
• Ensure tone, storytelling quality, and messaging consistency across all lifecycle touchpoints

Requirements

• Bachelor’s Degree in Marketing, Mass Communication, or related discipline
• 3–7 years of experience in Digital Marketing, Communications, or Content Marketing (Fintech experience is an advantage)
• Strong portfolio demonstrating content creation, campaign execution, and storytelling ability
• Strong understanding of digital platforms, social media strategy, and content formats
• Experience in brand storytelling, tone of voice development, and audience engagement strategy
• Ability to translate insights, data, and product information into engaging narratives
• Strong collaboration skills across marketing, PR, product, and creative teams
• Experience managing content calendars, campaigns, and multi-channel communications