Copy & Content Writer

Media
Lagos
October 13, 2026
Hybrid
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Job Description

Echo Africa is seeking a Copy & Content Writer. The ideal candidate for this role will have a knack for storytelling, a passion for crafting persuasive copy, and the ability to adapt their writing style to various brands and platforms.

 

 

 

Work Mode: Hybrid (2/3 days remotely)

 

 

 

Key Responsibilities

  • Develop clear, engaging, and persuasive copy for various marketing channels, including digital ads, social media, websites, email campaigns, video scripts, brochures, and more.
  • Tailor messaging to different audiences, ensuring consistency with the brand’s tone and objectives.
  • Collaborate with the creative and account teams to conceptualize and execute integrated marketing campaigns.
  • Brainstorm and contribute innovative ideas for campaigns, ensuring they align with clients’ goals and resonate with target audiences.
  • Craft compelling narratives that effectively communicate brand values, products, and services.
  • Maintain a deep understanding of each client’s brand voice, ensuring all content produced is on-brand and aligns with their strategic objectives.
  • Review and refine copy to ensure clarity, coherence, and correctness.
  • Ensure all content is free from errors, meets project requirements, and adheres to deadlines.
  • Conduct research on industry trends, competitor activities, and target audience behaviors to inform and enhance content strategies.
  • Stay up-to-date with emerging digital marketing trends and copywriting best practices.
  • Engage with clients to understand their needs, preferences, and feedback, ensuring that all deliverables meet or exceed their expectations.
  • Present ideas and copy drafts to clients and make revisions based on feedback.

 

Key Requirements

  • Bachelor’s degree in English, Communications, Marketing, or a related field.
  • 2-5 years of professional copywriting experience, preferably in an advertising, marketing, or branding agency.
  • Exceptional writing, editing, and proofreading skills with a keen eye for detail.
  • Strong portfolio demonstrating a range of copywriting styles and successful campaigns.
  • Ability to work independently as well as collaboratively in a fast-paced, deadline-driven environment.
  • Excellent communication and presentation skills.
  • Creativity, adaptability, and the ability to multitask across different projects and clients.

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