Performance Marketer
Job Description
A firm is seeking a Performance Marketer to own and drive the company’s paid acquisition and performance marketing activities. The role is responsible for turning marketing budgets into measurable business growth by connecting audience, creative, media, conversion and revenue. The Performance Marketer will manage campaigns across relevant paid channels, monitor performance, identify opportunities for optimisation, and use data-driven insights to improve acquisition and conversion outcomes. The ideal candidate is commercially minded, analytical and hands-on, with the ability to take campaigns from strategy and planning through execution, optimisation and reporting.
Location: Lagos, Nigeria
Key Responsibilities
- Plan, launch, manage and optimise paid campaigns across relevant platforms, including Meta, Google, TikTok, X and other third-party acquisition platforms.
- Manage retargeting and re-engagement campaigns to support customer conversion and retention.
- Execute campaigns across awareness, user acquisition, product promotion, conversion and lead generation objectives.
- Monitor campaign performance and make timely adjustments to improve results.
- Develop paid acquisition strategies based on target audience, campaign objectives, customer journey, budget and expected outcomes.
- Determine the appropriate platforms, audiences, messaging, creatives and conversion paths for each campaign.
- Define clear campaign objectives, KPIs and measurement requirements before campaign launch.
- Ensure campaigns are aligned with broader marketing and business objectives.
- Plan and allocate campaign budgets across platforms and campaigns based on expected performance.
- Monitor budget utilisation and ensure spend remains aligned with approved budgets and objectives.
- Track cost per result, cost per acquisition, ROAS/ROI and other relevant efficiency metrics.
- Maintain clear accountability for marketing spend through a Budget → Objective → KPI → Result framework.
- Identify opportunities to improve cost efficiency and maximise returns from available budgets.
- Prepare regular performance reports covering spend, impressions, reach, clicks, CTR, CPC, CPM, signups, CAC, activation, conversion rate and revenue/transaction value where measurable.
- Analyse campaign, audience, creative and channel performance to identify trends and opportunities.
- Provide actionable insights and recommendations rather than simply presenting campaign data.
- Clearly communicate what happened, why it happened and what should be done next.
- Continuously test and optimise creatives, audiences, messaging, CTAs, landing pages, placements, campaign objectives, offers and conversion journeys.
- Identify underperforming campaigns and implement corrective actions.
- Scale campaigns and strategies that demonstrate strong performance.
- Apply a continuous Test → Learn → Optimise → Scale approach.
- Work with Marketing, Product and relevant technical teams to ensure campaigns are properly tracked.
- Support the implementation and maintenance of appropriate tracking, attribution and conversion measurement.
- Ensure acquisition and conversion data can be measured across the customer journey.
- Identify gaps in tracking or data quality that may affect campaign performance analysis.
- Work closely with the Growth/Marketing Lead, Marketing Associate, Social Media & Brand Content team and Product team to align paid campaigns with broader marketing objectives.
- Collaborate with Sales/Business teams where relevant to ensure campaigns support commercial goals.
- Provide performance insights that can inform creative, product, audience and broader marketing decisions.
Key Requirements
- Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, Analytics or a related field.
- 2-4+ years of relevant experience in performance marketing, paid media or digital acquisition.
- Demonstrable experience planning, executing and optimising paid acquisition campaigns.
- Strong hands-on experience with Meta Ads and Google Ads.
- Experience managing campaigns across multiple paid platforms, such as TikTok, X or other digital acquisition channels.
- Proven experience working with measurable acquisition, conversion and/or revenue targets.
- Strong understanding of campaign analytics, performance reporting and digital marketing metrics.
- Experience managing and optimising marketing budgets.
- Familiarity with conversion tracking, attribution and analytics tools.
- Experience in fintech, technology, crypto, e-commerce or other digital product environments is an advantage.
