Head of Growth
Job Description
CXM is looking to hire a Head of Growth. The role covers one funnel: launch paid traffic, attribute every user to the channel and campaign they came from, measure how they convert and where they drop off, and pass that data into Zoho CRM. In CRM, each lead is routed to the right specialized manager by channel, region, country and language. The role has three blocks of ownership: analytics (the largest), traffic acquisition and CRM integration.
Key Responsibilities
- Choose, set up and own the data warehouse (for example BigQuery) and the pipelines that load data from ad platforms, mobile measurement partner, website and apps, trading platforms, payment providers and Zoho CRM.
- Implement tracking of all marketing and funnel events on web and mobile apps, under one agreed event taxonomy.
- Build end-to-end attribution: for every user, see the channel, campaign and creative they came from, through registration, KYC, first deposit (FTD) and trading.
- Analyze customer behavior: trading activity, deposit and withdrawal patterns, product usage, segments and early churn signals.
- Build dashboards in a BI tool (for example Lookerstudio, Power BI or Tableau) for Marketing, Product and Operations, so the whole company works from one source of truth.
- Integrate the data warehouse, website, apps and trading back office with Zoho CRM, so every lead carries its source, campaign, country and language.
- Build fraud detection based on customer actions and behavior: multi-accounting, bonus abuse, deposit-withdrawal cycling without trading, chargeback patterns, device and IP anomalies, and affiliate fraud.
- Agree risk thresholds and the alert workflow with Compliance and Risk, who keep final decisions on blocking and reporting.
- Run fraud dashboards that track alerts, confirmed cases, losses prevented and false positives.
- Manage and coordinate traffic managers and any analysts on the team.
