Associate Director, Paid Media & Growth

USA
July 3, 2026
Remote
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Job Description

Sia Experience is seeking an experienced Associate Director, Paid Media & Growth to lead paid media strategy and execution for a portfolio of B2B and B2C clients. This senior-level, hands-on position requires deep expertise across paid search and paid social platforms while collaborating closely with creative, analytics, and client teams to deliver measurable business growth.

The successful candidate will oversee campaign strategy, optimize performance across multiple digital channels, develop growth roadmaps, and present strategic recommendations to executive stakeholders.

Location: New York, NY, United States (Remote Available)
Job Type: Contract
Salary: USD 130,000 – USD 140,000 per year

Key Responsibilities
  • Lead paid media strategy and day-to-day campaign management across Google Ads, Microsoft Ads, Meta, TikTok, and YouTube.
  • Build, launch, optimize, monitor, and report on paid advertising campaigns across multiple client accounts.
  • Collaborate with creative and analytics teams to improve campaign messaging, creative performance, and conversion rates.
  • Develop growth strategies that integrate paid media with conversion rate optimization and landing page improvements.
  • Present campaign performance, forecasts, budgets, and strategic recommendations to senior client stakeholders.
  • Manage forecasting, budget pacing, and investment planning to achieve client KPIs and business objectives.
  • Guide attribution strategies, measurement frameworks, and performance testing initiatives.
  • Monitor emerging trends, platform updates, AI innovations, and digital marketing best practices to improve campaign effectiveness.
  • Provide strategic oversight for programmatic advertising initiatives while coordinating with internal specialists.
  • Support paid media team members by providing leadership, strategic direction, and performance guidance.
Job Requirements
  • Minimum of 8 years of hands-on paid media experience across Google Ads, Microsoft Ads, Meta, TikTok, and YouTube.
  • Strong expertise managing both B2B and B2C paid advertising campaigns.
  • Proven experience building, optimizing, and reporting on paid search and paid social campaigns.
  • Knowledge of programmatic advertising platforms such as DV360 or The Trade Desk is an advantage.
  • Strong understanding of Google Analytics 4 (GA4), attribution models, dashboards, forecasting, and campaign measurement.
  • Experience collaborating with CRO and analytics teams to improve full-funnel marketing performance.
  • Ability to create executive-level presentations, growth strategies, and performance reports.
  • Excellent communication and client relationship management skills.
  • Experience managing international campaigns across multiple regions is an added advantage.
  • Previous agency or performance marketing experience is preferred.
Benefits
  • Competitive annual compensation of USD 130,000–140,000.
  • Fully remote working opportunity.
  • Opportunity to work with global brands across multiple international markets.
  • Collaborative environment focused on innovation, creativity, and measurable growth.
  • Exposure to cutting-edge AI-powered marketing and digital transformation initiatives.

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