Job Description
VivaFemini Limited is seeking a results-driven Digital & Affiliate Programme Manager to lead user acquisition initiatives through digital marketing while managing affiliate and ambassador programmes. This role is ideal for an experienced marketing professional with a strong background in paid advertising, email marketing, community engagement, and performance-driven campaigns.
Company: VivaFemini Limited
Location: Remote
Key Responsibilities
- Plan, execute, and optimise paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other digital platforms.
- Develop and manage email marketing campaigns, automation workflows, and referral programmes to improve customer acquisition and retention.
- Recruit, onboard, and manage affiliate partners while monitoring performance and implementing strategies to increase conversions.
- Build and coordinate ambassador programmes across target communities, including students, retail outlets, pharmacies, salons, and community groups.
- Analyse campaign performance, optimise marketing strategies, and report on key metrics such as ROI, CPA, and conversion rates.
- Coordinate webinars, community activations, and promotional events to increase brand awareness and user engagement.
Requirements
- Minimum of 3 years’ experience in digital marketing, performance marketing, or affiliate marketing.
- Hands-on experience managing paid advertising campaigns across Meta Ads, Google Ads, and/or TikTok Ads.
- Proven experience creating and managing email marketing campaigns, automation, and customer acquisition funnels.
- Experience managing affiliate programmes, ambassador networks, or community engagement initiatives.
- Strong analytical, communication, and project management skills with the ability to work independently.
- Experience with marketing automation platforms such as Mailchimp, HubSpot, or ActiveCampaign is an advantage.
- Experience within FemTech, HealthTech, or women’s health is a plus.
How to Apply
Interested and qualified candidates should send their CV and a brief cover letter explaining why they are a strong fit for the role using “Application – Digital & Affiliate Programme Manager” as the subject of the email.
Applicants are encouraged to highlight:
- Experience across digital marketing channels.
- Experience managing affiliate or ambassador programmes.
- A successful marketing campaign and the results achieved.
