Director of Brand & Creative
Job Description
Fingerprint empowers enterprises to detect and stop online fraud with the world’s most accurate device intelligence. We lead our industry with bleeding-edge identification capabilities and work on turning new ideas and discoveries in the fraud detection space into reality. Our customers range from innovative startups to leading enterprise companies, including Plaid, Dropbox, and Booking.com.
Salary: $166,000 – $225,000
Key Responsibilities
- Build and lead a new, unified Brand & Creative function – defining its mandate, operating model, and standards.
- Own brand and creative strategy in direct service of pipeline and demand, alongside brand awareness and reputation.
- Lead, mentor, and raise the strategic altitude of a multidisciplinary team across content, social/brand, and design – holding them accountable for both outcomes and their development.
- Own and set the editorial calendar, and direct creative across the funnel – so content and creative ship on a deliberate cadence that’s measurably moving the business, not just looking good.
- Provide the team with a stream of creative concepts to experiment with, feeding the demand generation testing cadence
- Define and own brand and creative standards, voice, and tone across and collaborate with channel leads to implement
- Partner with Demand Generation and Product Marketing to identify and close content gaps for target-account needs, ensuring brand and creative support demand programs rather than run parallel to them.
- Define how brand and creative impact is measured – tying work to pipeline, demand, and awareness—and report on it candidly, wins and misses alike.
- Represent brand and creative in marketing leadership forums and shape company-wide go-to-market strategy.
Key Requirements
- 10+ years in brand, design, or creative direction, including 3+ years building and leading creative teams – ideally in B2B SaaS or an agency.
- A strong portfolio spanning both system-level brand work (identity, guidelines, messaging frameworks) and high-craft execution across web, content, social, and campaigns.
- A track record of brand and creative work that moved business metrics – pipeline, demand, and awareness – not just creative output, and the data to demonstrate it.
- Proven ability to translate business goals into clear creative briefs, concepts, and measurable outcomes.
- Experience leading multidisciplinary teams across design, content, and social as a player-coach – equally credible setting direction and getting hands-on. Comfortably acts as a connector across departments, and the kind of partner whose commitments and timelines other teams trust.
- A record of building and scaling brand systems and creative processes – guidelines, templates, and workflows – that let a lean team punch above its weight and keep non-designers on-brand.
- A systems-minded operator who builds frameworks that outlast you, leads calmly under pressure, and creates clarity in ambiguity, rather than someone whose impact is capped by their own output.
- Excellent written, visual, and verbal communication – you can present creative rationale to an executive audience and earn buy-in.
- An analytical mindset: you partner with the Director of demand generation to define how brand and creative impact is measured and report on it candidly, wins and misses alike.
- Comfort partnering across demand generation, product marketing, and corporate communications to ship one coherent story across the funnel.
- Role requires proficiency with macOS and comfort working fully remotely using tools such as Slack, Google Workspace, Zoom Webinar, and Asana
