Email Marketing Strategist (Remote) at Kind Heart Agency

Lagos
July 13, 2026
₦150,000 / month
Full Time Remote
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Job Description

A content marketing agency is seeking an experienced Email Marketing Strategist to plan, execute, and optimize high-performing email campaigns. This role is ideal for a data-driven marketing professional with strong knowledge of email automation, audience segmentation, campaign analytics, and CRM integrations. The successful candidate will work closely with cross-functional teams to drive engagement, generate leads, and improve customer retention through effective email marketing strategies.

Location: Lagos
Employment Type: Full-Time
Work Structure: Monday – Friday | 10:00 AM – 6:00 PM
Salary: ₦150,000 Monthly

Responsibilities
  • Develop and execute email marketing campaigns aligned with business objectives.
  • Segment audiences and personalize email content to improve engagement and conversion rates.
  • Monitor campaign performance, analyze key metrics, and optimize campaigns through A/B testing.
  • Create and manage email automation workflows for lead nurturing and customer retention.
  • Maintain email deliverability while ensuring compliance with email marketing best practices.
  • Collaborate with content, design, and sales teams to produce effective email campaigns.
  • Prepare campaign performance reports and recommend improvements based on insights.
Requirements
  • Proven experience planning and managing successful email marketing campaigns.
  • Strong knowledge of email marketing platforms such as Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Marketo, or Salesforce Marketing Cloud.
  • Experience using CRM platforms including Salesforce, HubSpot CRM, Zoho, or similar systems.
  • Proficiency with analytics and reporting tools such as Google Analytics, Tableau, or Looker.
  • Experience with A/B testing tools and campaign optimization techniques.
  • Ability to create branded email designs using Canva, Figma, Adobe Creative Suite, or similar design tools.
  • Familiarity with automation and integration tools such as Zapier, APIs, or customer journey workflows.
  • Excellent analytical, communication, and collaboration skills.
  • Strong understanding of email deliverability, compliance, and industry best practices.

Preferred Skills
  • Experience integrating email marketing with paid advertising, social media, and content marketing campaigns.
  • Advanced audience segmentation using behavioral, predictive, or lifecycle marketing techniques.
  • Strong copywriting skills for creating engaging email content.
  • Knowledge of customer journey mapping and advanced automation workflows.
  • Ability to present campaign insights using dashboards, reports, and visual data.
  • Up-to-date knowledge of current email marketing trends and emerging technologies.

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