Marketing Specialist (Intermediate & Senior) at Cavista

Marketing
Lagos
June 10, 2026
Full Time
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Job Description

Cavista is seeking experienced Marketing Specialists to support the planning, execution, and optimization of marketing initiatives that drive brand awareness, customer engagement, and business growth. This role is ideal for marketing professionals with strong digital marketing expertise, analytical skills, and the ability to manage integrated campaigns across multiple channels.

Location: Town Planning Way, Ilupeju, Lagos
Job Type: Full-time

Job Responsibilities
  • Develop and execute integrated marketing campaigns across digital platforms, social media, email marketing, events, and strategic partnerships.
  • Lead and optimize digital marketing efforts including SEO, SEM, PPC advertising, social media campaigns, and email marketing to improve lead generation and conversions.
  • Analyze market trends, customer behavior, and competitor activities to identify growth opportunities and support strategic decision-making.
  • Collaborate with product, creative, and leadership teams to align marketing activities with business objectives and revenue goals.
  • Plan and coordinate events, webinars, conferences, and other brand engagement initiatives.
  • Monitor campaign performance, track key marketing metrics, and provide actionable recommendations to improve ROI.
  • Drive content strategy and ensure consistent messaging across all marketing channels.
  • Utilize marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, and SEO platforms to evaluate and improve campaign effectiveness.
  • Support public relations and corporate communication activities, including media engagement and brand messaging.
  • Stay informed about emerging marketing trends, technologies, and industry best practices.

Job Requirements
  • Bachelor’s or Master’s Degree in Marketing, Business Administration, Communications, or a related field.
  • 4–6 years of experience in digital marketing, preferably within the technology sector or a related industry.
  • Proven experience developing and managing successful data-driven marketing campaigns.
  • Strong knowledge of SEO, SEM, PPC, social media marketing, email marketing, and content marketing strategies.
  • Hands-on experience with Google Analytics, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, or similar marketing and analytics platforms.
  • Excellent analytical and problem-solving skills with the ability to interpret data and optimize campaign performance.
  • Strong written and verbal communication skills.
  • Effective project management and organizational abilities with experience handling multiple projects simultaneously.
  • Ability to collaborate effectively with cross-functional teams and stakeholders.
  • Experience with marketing automation tools such as HubSpot or Marketo and CRM platforms such as Salesforce will be an added advantage.

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