Media Campaign Manager
Job Description
A firm is seeking a data-driven, strategic, and execution-oriented Media Campaign Manager to take full ownership of our paid media and customer acquisition strategies. In this role, you won’t just be pushing buttons behind a dashboard; you will be the architectural mind behind our multi-channel growth. You will design, launch, and optimize high-performing advertising campaigns that convert target audiences into loyal customers. If you live for clean data, positive ROI, and creative testing, you will thrive here.
Key Responsibilities
- End-to-End Campaign Management: Plan, build, and deploy paid advertising campaigns across major networks, including Meta Ads Manager, Google Ads, TikTok Ads, and programmatic platforms.
- Data-Driven Optimization: Actively monitor real-time daily performance data, adjusting budget pacing, bidding strategies, and audience targeting to maximize ROI and control acquisition costs.
- Creative Collaboration: Partner closely with our internal content and design teams to brief them on asset requirements, test variations of copy and imagery, and continuously update ad materials based on performance indicators.
- Audience & Competitor Research: Identify new high-value audience segments, build precise decision trees/delivery rules, and monitor competitor landscapes to capture market share.
- Reporting & Analytics: Compile clear daily and weekly performance reports, translating complex attribution metrics into actionable growth insights for leadership.
Key Requirements
- Experience: 5+ years of proven hands-on experience managing paid digital advertising and user acquisition (UA) strategies.
- Platform Mastery: Deep technical proficiency with Meta Business Suite, Google Analytics, and TikTok Ads Manager.
- Analytical Mindset: Exceptional data literacy with the ability to draw meaningful narratives from conversion funnels and attribution models.
- Copywriting Skills: Strong command of written English with a sharp knack for crafting compelling, high-converting ad copy.
- Agility: The organizational skills needed to manage multiple budgets, timelines, and testing variables simultaneously without sacrificing attention to detail.
Interested and qualified candidates should submit their resume along with a brief portfolio or summary of past campaign performance (including metrics like ROAS, CPA, or conversion volume you achieved) to samuel.ogunleye@energy-mgt.com using the Job Title as the subject of the email.
