Social Media Manager

Job Description

A firm is looking for an experienced Full-time, Hybrid Social Media Manager to take ownership of our social media presence across two brands:

• First Brand — a business education and coaching brand helping ambitious women turn their 10 years of expertise into side-hustles in coaching and consulting.
• Second Brand — our entrepreneurship-focused podcast and media brand, that focuses on telling the behind-the-scenes- and unfiltered stories of building businesses.

Work Mode: Hybrid

Key Responsibilities

• Develop and manage a social media strategy aligned with our business goals.
• Research our audience, niche, competitors and relevant trends.
• Develop a content strategy that builds visibility, trust, engagement and drives sales.
• Content planning and creation.
• Manage the day-to-day running of our social media accounts.
• Create and maintain a content calendar.
• Increase meaningful engagement.
• Improve follower conversion.
• Drive sales of our digital products.
• Support group coaching launches and campaigns.

Key Requirements

• Have proven experience managing social media for businesses or personal brands.
• Understand social media beyond simply creating graphics and scheduling posts.
• Have experience growing social media accounts for coaches or consultants.
• Understand content strategy, audience growth and social media analytics.
• Can create and/or direct short-form video content.
• Have strong copywriting and storytelling skills.
• Are comfortable working with a founder-led brand.
• Understand how to create content that sells without making every post feel salesy.
• Are commercially minded and understand that social media should support business growth.
• Are proactive and able to take ownership of projects
• Are highly organised and comfortable managing a content calendar and multiple moving pieces.
• Can research a niche and understand an audience before creating content.

Interested and qualified candidates should send

• Your CV or LinkedIn profile
• Your portfolio/social media accounts you have managed
• 2–3 examples of accounts you have grown or managed
• A brief explanation of what you were responsible for on each account
• The results you achieved

to careers@teamvirtualally.com using the Job Title as the subject of the email.