National Sales Manager at Recare Limited

Job Description

Recare Limited is seeking an experienced and results-oriented National Sales Manager to lead its nationwide sales operations. This role is responsible for driving revenue growth, expanding distribution channels, managing high-performing sales teams, and strengthening relationships with key distributors and trade partners. The ideal candidate should have extensive FMCG sales experience and a proven ability to deliver outstanding business results.

Location: Isolo, Lagos
Employment Type: Full-time

Key Responsibilities

• Develop and implement a national sales strategy to achieve revenue, volume, and profitability targets.
• Forecast demand, establish quarterly and annual sales KPIs, and monitor performance against budgets.
• Lead, coach, and manage regional sales managers, supervisors, and field sales representatives to build a high-performance sales culture.
• Manage relationships with distributors, wholesalers, modern trade outlets, and e-commerce partners to drive nationwide product availability.
• Expand market coverage across key regions including Lagos, Abuja, Port Harcourt, Kano, and emerging trade channels.
• Collaborate with the marketing team to improve in-store visibility, merchandising standards, and promotional execution.
• Monitor competitor pricing, product launches, promotional activities, and market trends to identify growth opportunities.
• Prepare weekly and monthly sales reports, pipeline updates, and market intelligence for executive management.
• Ensure compliance with NAFDAC regulations and internal company policies and standard operating procedures.

Requirements

• Bachelor’s Degree or HND in Business Administration, Marketing, or a related discipline. An MBA is an added advantage.
• Minimum of 10 years of FMCG sales experience, including at least 5 years in a National Sales Manager or Regional Sales Manager position.
• Experience in the beauty, hair care, or personal hygiene industry is highly desirable.
• Demonstrated success in growing distribution networks and managing annual sales portfolios exceeding ₦1 billion.
• Strong leadership, negotiation, distributor management, and data analysis skills.
• Proficiency in Microsoft Excel and CRM software.
• Excellent written and verbal communication skills in English.
• Must be based in Lagos.

Benefits

• Competitive salary and benefits package.
• Opportunities for career growth and professional development.

Application Closing Date

15th July, 2026

How to Apply

Interested and qualified candidates should send their CV using National Sales Manager as the subject of the email.