Brand & Marketing Manager at So Fresh

Job Description

A reputable food and retail brand, So Fresh, is seeking a results-driven Brand & Marketing Manager to lead strategic marketing initiatives and strengthen brand positioning. This role is ideal for an experienced professional with a strong background in digital marketing, campaign execution, and team leadership, focused on driving growth, increasing customer engagement, and delivering measurable results.

Location: Opebi, Ikeja, Lagos
Employment Type: Full-time
Job Level: Mid-level Management
Salary: N750,000 monthly

Job Responsibilities

• Develop and execute comprehensive marketing strategies to drive brand awareness, customer loyalty, and increased store footfall
• Lead offline and online marketing campaigns, including product launches, activations, and outlet promotions
• Create and implement an annual digital marketing plan aligned with business objectives
• Manage paid digital campaigns and optimize for ROI, conversions, and performance metrics
• Oversee brand identity and ensure consistency across all marketing channels and touchpoints
• Monitor brand perception and manage PR activities, including press releases and media engagement
• Collaborate with internal teams such as sales and operations to align marketing strategies with business goals
• Manage and update the company website to improve visibility, traffic, and sales performance
• Lead, mentor, and develop the marketing team to achieve set targets and improve efficiency
• Track campaign performance, analyze data, and provide actionable insights for growth and improvement
• Prepare periodic and monthly reports on marketing performance for senior management

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• Minimum of 7 years’ experience in digital marketing and brand management
• At least 2 years of experience in a managerial or leadership role
• Proven track record in performance marketing and ROI-driven campaigns
• Strong understanding of inbound, outbound, and influencer marketing strategies
• Experience with B2C marketing, social media platforms, Google Ads, SEO/SEM, and email marketing
• Proficiency in analytics tools and ability to track and report key performance metrics
• Familiarity with design and content tools such as Canva, Photoshop, Adobe Suite, InShot, or Figma
• Marketing experience in retail, food, or related sectors is an added advantage
• Excellent communication and stakeholder management skills

Application Closing Date
30th April, 2026