Copywriting Lead
Job Description
Winback is an Al-native retention studio for ecommerce and consumer brands. We embed with brands like Coinbase, Hopper, Crocs and Oats Overnight and own their email, SMS and lifecycle programs end to end. We’re hiring a Copywriting Lead (Email & SMS) to own copy across our client portfolio and build the systems that let great copy scale.
Key Responsibilities
- Write high-converting email, SMS and push copy from strategic briefs: welcome, abandonment, post-purchase, winback and more
- Adapt your voice across very different brands, sometimes in the same afternoon
- Build the SOPs, frameworks and quality standards that keep copy consistent as volume grows
- Use Al every day as a thinking partner, while keeping the final copy human-led and brand-specific
- Use performance data to make the next email better
- Grow into leading the copy function: hiring, onboarding and mentoring writers
Key Requirements
- 5+ years writing copy, ideally email, SMS and lifecycle for ecommerce or consumer brands
- A strategic writer who cares why a message works, not just how it sounds
- Real voice range across audiences
- An Al-native workflow, or one you’re actively building
- A systems thinker who documents what works
- Full professional English, written and spoken
- Available to work Eastern Time hours (at least 6 hours of overlap)
