Local SEO Specialist
Job Description
Opt Digital is looking for a Local SEO Specialist to lead the client-side execution and communication for a growing SEO agency Opt Digital.
Salary: $80,000 – $110,000
Key Responsibilities
- Weekly reviews of client performance — what changed, what worked, what didn’t
- Strategy execution — Implementation of each phase of our local campaign to ensure clients crush it & dominate their local area, using methods like schema stacking, map stacking, content optimisation and using tools like Semrush, Make.com / Zapier / n8n, WordPress, etc
- Updating clients via calls, SMS and emails — delivering insights before they ask for them
- Answering questions clearly and proactively — making sure clients always feel looked after
- Onboarding new clients — setting expectations and getting everything aligned from day one
- Coordinating internal delivery — working with content writers, designers, and developers to make sure every campaign is executed cleanly and reflects the client’s brand, you’re not just relaying information from the client to the team, you’re leading the charge and implementing the gameplan
- Reporting on outcomes — using plain English to translate ranking and traffic metrics into results that make sense to the business owner
- Managing a team of 3-5, including writers, content managers & local SEO’s to assist in campaign deliverables
Key Requirements
- 2+ years of experience in Local SEO specifically
- Working knowledge of local SEO — GMB, on-page optimization, location/service pages, citations, internal linking, schema, and basic tech SEO
- Comfortable managing 20–30 accounts concurrently without losing attention to detail
- Strong communication skills — able to confidently lead calls, send updates, and speak clearly with clients who don’t know SEO
- Naturally personable and trustworthy — you know how to make clients feel heard, respected, and supported
- Experience using tools like SEMrush, GA4, GSC, BrightLocal, and Local Viking
- Comfortable using ClickUp, Google Workspace, WordPress, and automation tools (Zapier / Make)
- Able to troubleshoot issues, coordinate internally, and keep timelines moving
