Head of Sales
Job Description
A fast-growing organisation in the food and beverage distribution sector to recruit an experienced Head of Sales. This is a strategic commercial leadership role for an ambitious commercial builder who can translate business ambitions into revenue growth, stronger distribution, market penetration and profitable commercial performance. The successful candidate will work closely with the CEO/MD and Commercial Director, leading the sales function across channels and territories while building the strategy, systems, team and commercial discipline required to scale the business.
Location: Isolo, Lagos.
Salary: ₦1,000,000 – ₦1,500,000 monthly
Key Responsibilities
- Develop and execute the company’s sales and commercial growth strategy.
- Own sales volume, revenue, distribution and market penetration targets.
- Develop growth plans across territories, channels, products, customers and distributors.
- Build a data-driven sales function using commercial dashboards, KPIs and performance insights.
- Lead, coach and develop a high-performing sales team.
- Drive route-to-market and distribution expansion across priority channels.
- Build and strengthen distributor, key account and customer relationships.
- Partner with Finance and leadership on revenue, margin, cash flow and commercial profitability.
- Establish robust sales forecasting, planning and performance management systems.
- Provide market intelligence and actionable commercial recommendations to senior leadership.
Key Requirements
- Bachelor’s degree in Business, Marketing, Economics, Finance or a related discipline.
- MBA or relevant professional qualification is an advantage.
- 8–12+ years of progressive sales/commercial experience.
- At least 5 years in a senior sales or commercial leadership role.
- Strong FMCG, beverage, wine, spirits, food distribution or related sector experience.
- Proven experience managing multi-territory sales operations.
- Demonstrable track record of growing revenue, market share and distribution.
- Experience working with distributors, wholesalers, key accounts, modern trade and/or on-trade channels.
- Strong commercial intelligence, analytical ability and leadership capability.
