Marketing Lead at Protege Management

Job Description

Protege Management is seeking an experienced and strategic Marketing Lead to drive its pre-launch marketing activities through opening and the organisation’s first year of membership. The role will focus on premium brand positioning, member acquisition, strategic partnerships, private events, and building a high-performing marketing engine.

Location: Abuja (FCT)
Employment Type: Full-time
Salary: N200,000 – N300,000 per month

Responsibilities

• Own and execute the pre-launch marketing strategy from the current stage through opening and the first year of membership.
• Direct and manage external creative agencies covering branding, film, photography, and digital content, ensuring high-quality deliverables.
• Build and maintain a targeted prospect list of individuals, families, embassies, and corporate organisations identified as potential founding members.
• Plan and execute exclusive pre-launch experiences, including private dinners, previews, and invitation-only events designed to attract high-value prospects.
• Lead institutional and B2B outreach to embassies, multinational companies, and corporate organisations for corporate wellness and membership opportunities.
• Ensure consistent brand standards across every customer touchpoint, including invitations, website content, communications, and digital interactions.
• Develop and manage waitlist, scarcity, and referral strategies following the launch of membership.
• Build marketing strategies for non-member revenue streams, including diagnostics, physiotherapy, and recovery day passes, using these services as both revenue and membership conversion channels.

Requirements

• Minimum of 5 years of experience in luxury, hospitality, private membership, premium real estate, or high-end lifestyle brands.
• Demonstrated experience marketing or selling premium products and services to affluent and discerning clientele.
• Strong understanding of Abuja’s social, business, and institutional landscape; an established professional network is an added advantage.
• Proven ability to manage and direct creative agencies while maintaining high standards for brand execution.
• Strong event and experience-design capabilities, with the ability to organise polished and high-quality private events for VIP guests.
• Excellent written and verbal communication skills, with a high level of discretion and professionalism.
• Ability to thrive in a founder-led, pre-launch environment and develop marketing systems and strategies from the ground up.

Application Closing Date

5th September, 2026

How to Apply

Interested and qualified candidates should send their CV in PDF format using “Marketing Lead” as the subject of the email.