Job Description
A reputable media and advertising agency is recruiting a Senior Brand Strategist to develop data-driven brand strategies and communication frameworks for diverse client portfolios. This role is ideal for an experienced strategist who can combine consumer insights, market research, and creative thinking to build impactful campaigns that strengthen brand positioning and drive business growth.
Location: Anthony, Lagos
Employment Type: Full-time
Salary: N500,000 – N800,000 Monthly
Key Responsibilities
- Develop brand, communication, and campaign strategies for client accounts.
- Translate client briefs into clear strategic plans and creative direction.
- Conduct consumer research, market analysis, competitor reviews, and cultural trend analysis.
- Create brand positioning, messaging frameworks, and strategic narratives.
- Collaborate with Creative, Media, Digital, PR, and Client Service teams to ensure strategic alignment.
- Review creative concepts and campaign materials to ensure consistency with brand strategy.
- Support business pitches through strategic planning and compelling storytelling.
- Monitor campaign performance and recommend improvements based on insights.
- Develop strategic planning tools, templates, and best practices.
- Stay updated on industry developments, consumer behavior, and emerging market trends.
Job Requirements
- A Bachelor’s Degree in Marketing, Communications, or a related discipline.
- 4–7 years of experience in brand strategy, communications planning, or advertising.
- Proven experience working within an advertising agency environment.
- A strong portfolio demonstrating strategic thinking across multiple brands and campaigns.
- Solid knowledge of integrated marketing communications and digital marketing ecosystems.
- Ability to convert research findings and data into actionable business strategies.
- Excellent presentation, communication, and storytelling skills.
- Male candidates are encouraged to apply to support gender balance within the team.
Application Closing Date
29th July, 2026.