Social Media Manager

Job Description

Cynosure Realty Limited is hiring a creative, organised and results-driven Social Media Manager and Content Creator to strengthen its digital presence, showcase property opportunities and support lead generation in Nigeria’s competitive real estate market. The successful candidate will combine strategy, storytelling, video production and community management to communicate the company’s value clearly to prospective buyers and investors.

• Develop and implement social media strategies that increase brand awareness, engagement, enquiries and qualified leads.
• Create monthly and weekly content calendars covering property features, educational topics, company updates, testimonials and relevant market insights.
• Manage Instagram, Facebook, TikTok and other appropriate social media accounts while maintaining a consistent tone and visual identity.
• Research, write, shoot and edit short-form videos, property tours, interviews, behind-the-scenes clips and promotional materials.
• Capture quality photographs and videos with a smartphone, professional camera or drone where appropriate and permitted.
• Write clear captions, scripts, headlines and calls to action that encourage audiences to ask questions or request more information.
• Present properties and investment opportunities accurately without making unsupported claims or creating unrealistic expectations.
• Collaborate with sales, property and media teams to obtain accurate information and coordinate filming.
• Manage comments, direct messages and other audience interactions professionally.
• Plan, launch and monitor paid social media campaigns, testing creative formats and audiences.
• Track reach, impressions, engagement, follower growth, enquiries, leads and other relevant indicators.
• Prepare reports that explain results, lessons learned and recommendations for future content.
• Monitor social media trends, platform updates and emerging content formats.
• Maintain an organised library of approved photos, videos, captions, designs and campaign materials.

Key Requirements

• A qualification in Mass Communication, Marketing, Digital Media, Journalism or a related field is preferred.
• 3 – 5 years of practical experience in social media management, content creation and digital marketing.
• A portfolio showing previous campaigns, property content, videos, photography, copywriting or other creative work.
• Proficiency with CapCut, Adobe Premiere Pro, Canva or similar editing and design tools.
• Ability to plan content, write persuasive copy and communicate ideas through visual storytelling.
• Working knowledge of social media analytics, audience engagement, paid advertising and lead generation.
• Strong attention to detail when checking names, prices, locations and property information.
• Excellent communication, organisation, time management and teamwork skills.
• Creativity, reliability and the ability to work independently while meeting deadlines.
• Real estate, property marketing or related industry experience is an advantage.

Interested and qualified candidates should send their CV to recruitment@cynosurerealty.com using the Job Title as the subject of the email.